Perms and texture
Men's perms: how the modern perm differs from the 1980s
Why flexible rods make a difference, why a hood dryer is not needed, who a perm suits and what it costs in Zurich.
Hair guides
Hair knowledge from the salon
Techniques explained, care put in context and questions answered honestly — by Julia-Valesca Bliedung, fourth-generation master hairdresser.
At a glance
What are the Valesca Hair guides?
The Valesca Hair guides turn hairdressing expertise into practical advice. Learn how techniques work, which starting conditions they suit, where their limits lie and how much time and money to allow.
Hair colour
AirTouch: the blow-dryer colour technique — process, prices and suitability
How airflow selects the strands to be coloured, what happens during an appointment and when the extra work is worthwhile compared with balayage and highlights.
Hair colour
Balayage explained: the freehand technique — process, prices and suitability
Why balayage looks natural, how an appointment works, what it costs in Zurich and when highlights or AirTouch might be a better choice.
Hair colour
Cotton highlights: a traditional technique that few salons still offer
How this technique works without aluminium foil, what happens during an appointment, who it suits and how it differs from foil highlights and balayage.
Frequently asked questions
What do the guides explain?
What are the Valesca Hair guides?
These guides explain colour, blonde and perm techniques from a master hairdresser's practical experience. Each article covers the process, suitability, limitations and current price ranges in Zurich Seefeld.
Do the guides replace a personal consultation?
No. Your starting colour, hair texture, previous treatments and care routine determine which technique suits you. The guides help you prepare; the recommendation is made during a personal consultation.
Which technique creates a natural-looking blonde transition?
Balayage often suits freely placed, natural transitions. AirTouch creates especially soft blends, classic highlights offer more controlled brightness, and cotton highlights create very fine lightness.